Make sure Google can actually find and read your site.

Technical SEO is the plumbing of your website.

Most trades-site owners have heard about page speed, mobile responsiveness, and "Google's Core Web Vitals" without ever being told what they are or why they matter. The short version: Google has automated systems that visit your site, try to understand its structure, and decide whether to include each page in search results. If those systems hit obstacles — slow pages, broken links, conflicting instructions — pages get demoted or skipped entirely.

Technical SEO is the work of removing those obstacles so the rest of your investment in content, schema, and reviews actually pays off.

What we look at

• Page speed. Time to first paint, largest contentful paint, layout shift. We measure on real devices on real connections, not just lab tools. Slow trades sites are usually image-heavy and asset-heavy by accident.
• Indexing coverage. Every page you've published versus every page Google has actually indexed. Gaps usually trace to one of: blocked in robots.txt by mistake, no internal links pointing to the page, marked "noindex" by a CMS plugin, or duplicated content with the wrong canonical.
• Mobile rendering. Most trades searches happen on phones. Sites that look fine on desktop but break on mobile lose 60%+ of their potential visitors.
• Site structure. The link hierarchy from your homepage down to your service and neighbourhood pages. Pages that take more than 3 clicks to reach from the homepage are usually under-ranked.
• Broken pages and redirects. 404 errors, redirect chains, mixed http/https. Each one bleeds a small amount of authority that should be flowing to your good pages.
• HTTPS, security, and trust signals. SSL certificate validity, security headers, mixed-content warnings. Browsers now flag insecure sites in ways customers notice.

What we fix

We work through the audit findings in order of impact. Most engagements start with a 2–3 week sprint to clear out the highest-priority technical issues — usually image optimization, broken redirect cleanup, sitemap rebuild, and indexing fixes. After the sprint, technical health gets monitored monthly to catch regressions before they compound.

Why this is foundational, not optional

Every other SEO investment compounds — content keeps earning traffic for years, reviews keep ranking you in the local pack, schema keeps showing your stars in search. Technical issues compound the other way. A site with a broken sitemap, a noindex tag accidentally left from staging, and slow load times will see all that compounding investment leak away. You'll spend more, get less, and never know why.