:root {
    --scarlet:    oklch(0.54 0.25 22);
    --scarlet-d:  oklch(0.46 0.24 20);
    --gold:       oklch(0.82 0.18 82);
    --macaw-blue: oklch(0.52 0.22 242);
    --deep-blue:  oklch(0.36 0.19 258);
    --navy:       oklch(0.26 0.16 262);
    --teal:       oklch(0.58 0.15 198);
    --yg:         oklch(0.68 0.17 142);
    --ink:        oklch(0.16 0.02 260);
    --ink-soft:   oklch(0.22 0.04 260);
    --snow:       oklch(0.98 0.006 85);
    --paper:      oklch(0.96 0.008 85);
    --line:       oklch(0.88 0.008 85);
    --line-strong:oklch(0.78 0.01 85);
    --muted:      rgba(24,32,46,0.62);
    --muted-soft: rgba(24,32,46,0.45);
  }
  /* Hex fallbacks for older browsers */
  @supports not (color: oklch(0 0 0)) {
    :root {
      --scarlet:#E8341A; --scarlet-d:#C32A14; --gold:#F5C832;
      --macaw-blue:#1A6FD4; --deep-blue:#0D3B8C; --navy:#081E5A;
      --teal:#1AADA0; --yg:#6ABF3C; --ink:#18202E; --ink-soft:#222B3D;
      --snow:#FAF9F7; --paper:#F4F2EE; --line:#E2DED7; --line-strong:#C8C2B7;
    }
  }

  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; }
  body {
    font-family: 'Plus Jakarta Sans', system-ui, sans-serif;
    background: var(--snow);
    color: var(--ink);
    line-height: 1.68;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
  }
  a { color: inherit; text-decoration: none; }
  img, svg { display: block; max-width: 100%; }

  .wrap { max-width: 1200px; margin: 0 auto; padding: 0 32px; }

  /* ── Type primitives ──────────────────────────────────── */
  .eyebrow {
    font-family: 'Plus Jakarta Sans', sans-serif;
    font-weight: 600;
    font-size: 13px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--scarlet);
  }
  .eyebrow.gold { color: var(--gold); }
  .eyebrow.dim  { color: rgba(255,255,255,0.55); }

  h1, h2, h3 {
    font-family: 'Bricolage Grotesque', sans-serif;
    letter-spacing: -0.025em;
    line-height: 1.05;
    font-weight: 800;
  }
  h2 { font-size: 42px; line-height: 1.1; letter-spacing: -0.025em; font-weight: 700; }
  h3 { font-size: 18px; letter-spacing: -0.015em; font-weight: 700; }

  .btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 14px;
    letter-spacing: 0.01em;
    padding: 13px 22px;
    border-radius: 3px;
    background: var(--scarlet);
    color: white;
    border: 0;
    cursor: pointer;
    transition: background 0.18s ease, transform 0.18s ease;
  }
  .btn:hover { background: var(--scarlet-d); transform: translateY(-1px); }
  .btn .arrow { font-family: 'Plus Jakarta Sans'; font-weight: 400; transition: transform 0.18s ease; }
  .btn:hover .arrow { transform: translateX(3px); }
  .btn.btn-light { background: white; color: var(--ink); }
  .btn.btn-light:hover { background: var(--gold); }

  /* ═════════════════════════════════════════════════════════
     NAVIGATION
  ═════════════════════════════════════════════════════════ */
  .nav {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(24, 32, 46, 0.95);
    backdrop-filter: blur(8px);
    border-bottom: 1px solid rgba(255,255,255,0.06);
  }
  .nav-inner {
    max-width: 1200px;
    margin: 0 auto;
    padding: 14px 32px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
  }
  .nav-logo { display: flex; align-items: center; }
  .nav-logo img { height: 36px; width: auto; display: block; }
  .nav-links { display: flex; gap: 28px; }
  .nav-links a {
    font-size: 15px;
    color: rgba(255,255,255,0.72);
    transition: color 0.16s;
  }
  .nav-links a:hover { color: var(--gold); }
  .nav .btn { padding: 10px 18px; font-size: 13px; }
  .menu-toggle { display: none; flex-direction: column; gap: 4px; background: transparent; border: 0; cursor: pointer; padding: 8px; transition: opacity 0.15s; }
  .menu-toggle span { width: 22px; height: 2px; background: white; border-radius: 1px; transition: transform 0.18s, opacity 0.18s; transform-origin: center; }
  .menu-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
  .menu-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }

  .mobile-drawer {
    display: none;
    flex-direction: column;
    gap: 4px;
    padding: 16px 24px 24px;
    background: var(--ink);
    border-top: 1px solid rgba(255,255,255,0.06);
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.28s ease;
  }
  .mobile-drawer a {
    color: rgba(255,255,255,0.85);
    font-size: 16px;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    letter-spacing: -0.01em;
    padding: 14px 0;
    border-bottom: 1px solid rgba(255,255,255,0.06);
  }
  .mobile-drawer a:last-child { border-bottom: 0; }
  .mobile-drawer .drawer-cta {
    margin-top: 14px;
    align-self: flex-start;
    color: white;
    border-bottom: 0;
    padding: 13px 22px;
    font-size: 13px;
  }
  .mobile-drawer.open { max-height: 460px; }

  /* ═════════════════════════════════════════════════════════
     1 · HERO
  ═════════════════════════════════════════════════════════ */
  .hero {
    background: var(--ink);
    color: white;
    overflow: hidden;
    position: relative;
  }
  .hero::after {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(700px 380px at 88% -10%, rgba(232,52,26,0.18), transparent 60%),
                radial-gradient(900px 500px at -10% 90%, rgba(26,111,212,0.14), transparent 60%);
  }
  .hero-inner {
    position: relative;
    max-width: 1200px;
    margin: 0 auto;
    padding: 96px 32px 56px;
    display: grid;
    grid-template-columns: 1.4fr 1fr;
    gap: 48px;
    align-items: center;
  }
  .hero h1 {
    font-size: 68px;
    line-height: 1.02;
    margin: 14px 0 20px;
    letter-spacing: -0.035em;
  }
  .hero h1 em { color: var(--scarlet); font-style: normal; }
  .hero p.sub {
    font-size: 17px;
    line-height: 1.65;
    color: rgba(255,255,255,0.80);
    max-width: 480px;
    margin-bottom: 28px;
  }
  .hero-cta { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; }
  .hero-cta .ghost {
    font-size: 13px;
    color: rgba(255,255,255,0.62);
    max-width: 260px;
    line-height: 1.5;
  }
  .hero-mark {
    display: flex;
    justify-content: center;
    align-items: center;
    opacity: 0.95;
  }
  .hero-mark img { width: 100%; max-width: 360px; height: auto; filter: drop-shadow(0 16px 40px rgba(0,0,0,0.5)); }

  .stats-strip {
    border-top: 1px solid rgba(255,255,255,0.1);
    border-bottom: 1px solid rgba(255,255,255,0.1);
    background: rgba(255,255,255,0.02);
  }
  .stats-grid {
    max-width: 1200px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
  }
  .stat {
    padding: 28px 32px;
    border-right: 1px solid rgba(255,255,255,0.08);
  }
  .stat:last-child { border-right: 0; }
  .stat .num {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 800;
    font-size: 40px;
    color: white;
    letter-spacing: -0.02em;
    line-height: 1;
    margin-bottom: 10px;
  }
  .stat .num span { color: var(--gold); }
  .stat .label {
    font-size: 14px;
    letter-spacing: 0.01em;
    color: rgba(255,255,255,0.68);
    line-height: 1.5;
  }

  /* ═════════════════════════════════════════════════════════
     2 · THE PATTERN
  ═════════════════════════════════════════════════════════ */
  .pattern {
    background: var(--ink);
    color: white;
    padding: 88px 0 96px;
    border-top: 1px solid rgba(255,255,255,0.06);
  }
  .pattern-head { max-width: 760px; margin-bottom: 44px; }
  .pattern-head h2 {
    font-size: 44px;
    color: white;
    margin: 14px 0 14px;
    letter-spacing: -0.028em;
    line-height: 1.1;
  }
  .pattern-head .punch {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 18px;
    color: var(--gold);
    letter-spacing: -0.01em;
  }
  .pattern-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
  }
  .pattern-item {
    display: flex;
    gap: 14px;
    padding: 22px 22px 24px;
    background: rgba(255,255,255,0.03);
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 6px;
    transition: border-color 0.18s, background 0.18s;
  }
  .pattern-item:hover { border-color: var(--scarlet); background: rgba(232,52,26,0.06); }
  .pattern-item .check {
    flex: none;
    width: 22px;
    height: 22px;
    border-radius: 4px;
    background: var(--scarlet);
    color: white;
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: 'DM Sans';
    font-weight: 700;
    font-size: 12px;
    margin-top: 2px;
  }
  .pattern-item .body { flex: 1; }
  .pattern-item .body strong {
    display: block;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 16px;
    color: white;
    margin-bottom: 7px;
    letter-spacing: -0.005em;
  }
  .pattern-item .body span {
    font-size: 15px;
    line-height: 1.65;
    color: rgba(255,255,255,0.82);
  }

  /* ═════════════════════════════════════════════════════════
     3 · PILLARS
  ═════════════════════════════════════════════════════════ */
  .pillars { padding: 96px 0; background: var(--snow); }
  .pillars-head { max-width: 600px; margin-bottom: 44px; }
  .pillars-head h2 { margin: 14px 0 16px; font-size: 42px; color: var(--ink); }
  .pillars-head p { font-size: 16px; color: var(--muted); max-width: 540px; }
  .pillars-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
  .pillar {
    background: white;
    border-radius: 8px;
    padding: 26px 24px 28px;
    box-shadow: 0 2px 8px rgba(0,0,0,0.05);
    border-top: 3px solid var(--scarlet);
    transition: transform 0.18s, box-shadow 0.18s;
    display: flex;
    flex-direction: column;
  }
  .pillar:hover { transform: translateY(-3px); box-shadow: 0 12px 28px rgba(0,0,0,0.08); }
  .pillar.blue     { border-top-color: var(--macaw-blue); }
  .pillar.gold     { border-top-color: var(--gold); }
  .pillar.deepblue { border-top-color: var(--deep-blue); }
  .pillar .glyph {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 800;
    font-size: 24px;
    color: var(--scarlet);
    margin-bottom: 14px;
    line-height: 1;
  }
  .pillar.blue     .glyph { color: var(--macaw-blue); }
  .pillar.gold     .glyph { color: var(--gold); }
  .pillar.deepblue .glyph { color: var(--deep-blue); }
  .pillar h3 { font-size: 18px; margin-bottom: 10px; }
  .pillar .hook {
    font-size: 15px;
    font-weight: 600;
    color: var(--ink);
    line-height: 1.55;
    margin-bottom: 10px;
  }
  .pillar p {
    font-size: 15px;
    line-height: 1.68;
    color: var(--muted);
  }
  .pillar-more {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    margin-top: auto;
    padding-top: 16px;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 12px;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    color: var(--scarlet);
  }
  .pillar.blue     .pillar-more { color: var(--macaw-blue); }
  .pillar.gold     .pillar-more { color: var(--gold); }
  .pillar.deepblue .pillar-more { color: var(--deep-blue); }
  .pillar-more .arrow { font-family: 'Plus Jakarta Sans'; font-weight: 400; transition: transform 0.18s ease; }
  .pillar:hover .pillar-more .arrow { transform: translateX(3px); }

  /* ═════════════════════════════════════════════════════════
     4 · WHO WE HELP (Archetypes)
  ═════════════════════════════════════════════════════════ */
  .archetypes { padding: 96px 0; background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .archetypes-head { max-width: 600px; margin-bottom: 40px; }
  .archetypes-head h2 { margin: 14px 0 0; font-size: 42px; color: var(--ink); }
  .archetypes-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
  }
  .arch {
    background: white;
    border-radius: 8px;
    padding: 32px;
    box-shadow: 0 2px 12px rgba(0,0,0,0.04);
    border: 1px solid var(--line);
  }
  .arch .badge {
    display: inline-block;
    font-family: 'Plus Jakarta Sans', sans-serif;
    font-weight: 600;
    font-size: 12px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    background: var(--ink);
    color: var(--gold);
    padding: 4px 10px;
    border-radius: 3px;
    margin-bottom: 16px;
  }
  .arch h3 { font-size: 18px; margin-bottom: 14px; color: var(--ink); }
  .arch p {
    font-size: 15px;
    line-height: 1.72;
    color: var(--muted);
    margin-bottom: 18px;
  }
  .arch-list { list-style: none; }
  .arch-list li {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    font-size: 15px;
    line-height: 1.65;
    color: var(--ink);
    padding: 7px 0;
  }
  .arch-list li::before {
    content: "";
    width: 6px;
    height: 6px;
    background: var(--scarlet);
    border-radius: 50%;
    flex: none;
    margin-top: 8px;
  }
  .arch.archB .arch-list li::before { background: var(--macaw-blue); }

  /* ═════════════════════════════════════════════════════════
     5 · LOCATIONS
  ═════════════════════════════════════════════════════════ */
  .locations { padding: 96px 0; background: var(--snow); }
  .locations-head { max-width: 600px; margin-bottom: 40px; }
  .locations-head h2 { margin: 14px 0 0; font-size: 42px; color: var(--ink); }
  .locations-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
  .loc {
    background: white;
    border-radius: 8px;
    border: 1px solid var(--line);
    overflow: hidden;
    transition: transform 0.18s, box-shadow 0.18s, border-color 0.18s;
    border-top: 3px solid var(--macaw-blue);
  }
  .loc:hover { transform: translateY(-3px); box-shadow: 0 12px 24px rgba(0,0,0,0.08); border-color: var(--macaw-blue); }
  .loc .map {
    height: 110px;
    background: linear-gradient(135deg, var(--paper) 0%, #ECE6DA 100%);
    position: relative;
    overflow: hidden;
  }
  .loc .map svg { position: absolute; inset: 0; width: 100%; height: 100%; }
  .loc .body { padding: 18px 20px 22px; }
  .loc .city { font-family: 'Bricolage Grotesque', sans-serif; font-weight: 700; font-size: 16px; color: var(--ink); margin-bottom: 6px; }
  .loc .meta { font-size: 12px; color: var(--muted); letter-spacing: 0.03em; }

  /* ═════════════════════════════════════════════════════════
     6 · AUDIT-BACKED PROOF
  ═════════════════════════════════════════════════════════ */
  .proof { padding: 96px 0; background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .proof-head { max-width: 700px; margin-bottom: 44px; }
  .proof-head h2 { margin: 14px 0 16px; font-size: 42px; color: var(--ink); }
  .proof-head p { font-size: 16px; color: var(--muted); }
  .proof-row {
    display: grid;
    grid-template-columns: 2fr 1fr;
    gap: 28px;
    align-items: stretch;
  }
  .audit-card {
    background: white;
    border-radius: 8px;
    padding: 28px 30px;
    box-shadow: 0 2px 12px rgba(0,0,0,0.04);
    border: 1px solid var(--line);
  }
  .audit-card .label-row { display: flex; gap: 8px; margin-bottom: 18px; align-items: center; }
  .audit-card .tag {
    font-family: 'Plus Jakarta Sans', sans-serif;
    font-weight: 600;
    font-size: 12px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    padding: 4px 10px;
    border-radius: 3px;
  }
  .audit-card .tag.scarlet { background: var(--scarlet); color: white; }
  .audit-card .tag.outline { background: white; color: var(--ink); border: 1px solid var(--line-strong); }
  .audit-card .file { margin-left: auto; font-size: 12px; color: var(--muted-soft); font-family: 'Plus Jakarta Sans', monospace; }
  .audit-card .row {
    display: flex;
    align-items: center;
    padding: 14px 0;
    border-bottom: 1px solid var(--line);
    gap: 14px;
  }
  .audit-card .row:last-child { border-bottom: 0; padding-bottom: 0; }
  .audit-card .row .label {
    flex: 1;
    font-size: 14px;
    color: var(--ink);
    font-weight: 500;
  }
  .audit-card .row .vs { font-size: 12px; color: var(--muted-soft); letter-spacing: 0.04em; text-transform: uppercase; }
  .audit-card .row .value { font-family: 'Bricolage Grotesque', sans-serif; font-weight: 700; font-size: 15px; color: var(--ink); }
  .audit-card .row .value.bad { color: var(--scarlet); }
  .audit-card .row .value.good { color: var(--macaw-blue); }
  .audit-card .row .pill {
    font-size: 12px;
    padding: 3px 9px;
    border-radius: 10px;
    font-weight: 600;
  }
  .audit-card .row .pill.bad { background: rgba(232,52,26,0.1); color: var(--scarlet); }
  .audit-card .row .pill.good { background: rgba(26,111,212,0.1); color: var(--macaw-blue); }

  .quote-card {
    background: var(--ink);
    color: white;
    border-radius: 8px;
    padding: 30px 28px;
    display: flex;
    flex-direction: column;
    box-shadow: 0 8px 24px rgba(0,0,0,0.12);
  }
  .quote-card .qmark {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 800;
    font-size: 56px;
    color: var(--gold);
    line-height: 0.6;
    margin-bottom: 14px;
  }
  .quote-card blockquote {
    font-size: 15px;
    line-height: 1.5;
    color: rgba(255,255,255,0.92);
    margin-bottom: 18px;
    font-weight: 500;
  }
  .method-list { display: flex; flex-direction: column; gap: 12px; margin-bottom: 20px; }
  .method-row { display: flex; gap: 12px; align-items: flex-start; }
  .method-num {
    flex: none;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 800;
    font-size: 12px;
    color: var(--gold);
    letter-spacing: 0.05em;
    margin-top: 2px;
  }
  .method-text {
    font-size: 15px;
    line-height: 1.6;
    color: rgba(255,255,255,0.82);
  }
  .quote-card .who { margin-top: auto; padding-top: 16px; border-top: 1px solid rgba(255,255,255,0.1); }
  .quote-card .who .name {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 14px;
    color: white;
    margin-bottom: 2px;
  }
  .quote-card .who .role {
    font-size: 12px;
    color: rgba(255,255,255,0.58);
    letter-spacing: 0.03em;
  }

  /* ═════════════════════════════════════════════════════════
     7 · FINAL CTA
  ═════════════════════════════════════════════════════════ */
  .final-cta {
    background: var(--ink);
    color: white;
    padding: 96px 0;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .final-cta::after {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(600px 280px at 50% 0%, rgba(245,200,50,0.14), transparent 70%);
  }
  .final-cta-inner { position: relative; max-width: 720px; margin: 0 auto; padding: 0 32px; }
  .final-cta h2 {
    font-size: 52px;
    color: white;
    letter-spacing: -0.03em;
    margin: 16px 0 14px;
    line-height: 1.05;
  }
  .final-cta h2 em { color: var(--gold); font-style: normal; }
  .final-cta p {
    font-size: 16px;
    color: rgba(255,255,255,0.62);
    margin-bottom: 32px;
    line-height: 1.68;
  }
  .final-cta .note {
    font-size: 14px;
    color: rgba(255,255,255,0.55);
    margin-top: 18px;
  }
  .audit-form {
    text-align: left;
    max-width: 560px;
    margin: 0 auto 8px;
    background: rgba(255,255,255,0.04);
    border: 1px solid rgba(255,255,255,0.1);
    border-radius: 8px;
    padding: 26px;
    backdrop-filter: blur(2px);
  }
  .audit-form-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    margin-bottom: 18px;
  }
  .field { display: flex; flex-direction: column; gap: 6px; }
  .field-wide { grid-column: 1 / -1; }
  .field-label {
    font-family: 'Plus Jakarta Sans', sans-serif;
    font-weight: 600;
    font-size: 12px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.62);
  }
  .audit-form input,
  .audit-form select {
    width: 100%;
    background: rgba(255,255,255,0.07);
    border: 1px solid rgba(255,255,255,0.14);
    color: white;
    font-family: 'Plus Jakarta Sans', sans-serif;
    font-size: 15px;
    padding: 11px 12px;
    border-radius: 4px;
    transition: border-color 0.16s, background 0.16s;
  }
  .audit-form select { appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'><path d='M2 4 L6 8 L10 4' stroke='%23F5C832' stroke-width='1.5' fill='none'/></svg>"); background-repeat: no-repeat; background-position: right 12px center; padding-right: 32px; }
  .audit-form input::placeholder { color: rgba(255,255,255,0.32); }
  .audit-form input:focus,
  .audit-form select:focus {
    outline: none;
    border-color: var(--gold);
    background: rgba(255,255,255,0.1);
  }
  .audit-form input:invalid:not(:placeholder-shown) { border-color: rgba(232,52,26,0.6); }
  .audit-form .btn-submit { width: 100%; justify-content: center; padding: 14px 22px; font-size: 14px; }
  .form-status {
    margin-top: 14px;
    font-size: 13px;
    line-height: 1.55;
    text-align: center;
    color: var(--gold);
  }
  .form-status.error { color: var(--scarlet); }

  /* ═════════════════════════════════════════════════════════
     8 · FOOTER
  ═════════════════════════════════════════════════════════ */
  .footer { background: var(--snow); padding: 56px 0 28px; }
  .footer-grid {
    display: grid;
    grid-template-columns: 2fr 1fr 1fr 1fr 1fr;
    gap: 36px;
    padding-bottom: 32px;
    border-bottom: 1px solid var(--line);
    margin-bottom: 18px;
  }
  .footer-brand { max-width: 260px; }
  .footer-brand .lockup { display: flex; align-items: center; margin-bottom: 14px; }
  .footer-brand .lockup img { height: 40px; width: auto; display: block; }
  .footer-brand p { font-size: 13px; color: var(--muted); line-height: 1.65; }
  .footer-address { font-style: normal; font-size: 12px; color: var(--muted); line-height: 1.7; margin-top: 10px; }
  .footer-address a { color: var(--muted); text-decoration: none; }
  .footer-address a:hover { color: var(--scarlet); }
  .footer-col h4 {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 12px;
    letter-spacing: 0.07em;
    text-transform: uppercase;
    color: var(--ink);
    margin-bottom: 14px;
  }
  .footer-col ul { list-style: none; }
  .footer-col li { margin-bottom: 8px; }
  .footer-col a {
    font-size: 14px;
    color: var(--muted);
    transition: color 0.16s;
  }
  .footer-col a:hover { color: var(--scarlet); }
  .footer-base {
    display: flex;
    justify-content: space-between;
    align-items: center;
    font-size: 12px;
    color: var(--muted-soft);
    letter-spacing: 0.03em;
  }

  /* ═════════════════════════════════════════════════════════
     SUB-PAGE PRIMITIVES (service / market / free-audit)
  ═════════════════════════════════════════════════════════ */
  .sub-hero {
    background: var(--ink);
    color: white;
    padding: 80px 0 64px;
    position: relative;
    overflow: hidden;
  }
  .sub-hero::after {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: radial-gradient(700px 380px at 88% -10%, rgba(232,52,26,0.16), transparent 60%),
                radial-gradient(900px 500px at -10% 110%, rgba(26,111,212,0.12), transparent 60%);
  }
  .sub-hero-inner { position: relative; max-width: 900px; }
  .sub-hero h1 {
    font-size: 56px;
    line-height: 1.05;
    letter-spacing: -0.03em;
    margin: 12px 0 18px;
  }
  .sub-hero h1 em { color: var(--scarlet); font-style: normal; }
  .sub-hero p.lede {
    font-size: 18px;
    color: rgba(255,255,255,0.82);
    line-height: 1.6;
    max-width: 640px;
    margin-bottom: 24px;
  }

  .breadcrumb {
    font-size: 12px;
    letter-spacing: 0.06em;
    color: rgba(255,255,255,0.55);
    margin-bottom: 8px;
  }
  .breadcrumb a { color: rgba(255,255,255,0.7); }
  .breadcrumb a:hover { color: var(--gold); }

  .section { padding: 80px 0; }
  .section.alt { background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .section-head { max-width: 720px; margin-bottom: 36px; }
  .section-head h2 { font-size: 38px; margin: 12px 0 14px; color: var(--ink); }
  .section-head p { font-size: 16px; color: var(--muted); }

  .prose { max-width: 760px; }
  .prose p { font-size: 16px; line-height: 1.78; color: var(--ink); margin-bottom: 20px; }
  .prose p strong { color: var(--ink); font-weight: 600; }
  .prose ul { padding-left: 0; list-style: none; margin: 14px 0 22px; }
  .prose ul li {
    position: relative;
    padding: 6px 0 6px 22px;
    font-size: 16px;
    line-height: 1.68;
    color: var(--ink);
  }
  .prose ul li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 14px;
    width: 8px;
    height: 8px;
    background: var(--scarlet);
    border-radius: 50%;
  }
  .prose h3 {
    font-size: 22px;
    margin: 32px 0 12px;
    color: var(--ink);
  }

  .two-col {
    display: grid;
    grid-template-columns: 1.4fr 1fr;
    gap: 48px;
    align-items: start;
  }
  .side-card {
    background: white;
    border-radius: 8px;
    padding: 24px 26px 26px;
    border: 1px solid var(--line);
    box-shadow: 0 2px 12px rgba(0,0,0,0.04);
  }
  .side-card h4 {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 14px;
    letter-spacing: -0.005em;
    color: var(--ink);
    margin-bottom: 14px;
  }
  .side-card .row {
    display: flex;
    justify-content: space-between;
    padding: 10px 0;
    border-bottom: 1px solid var(--line);
    font-size: 13px;
  }
  .side-card .row:last-child { border-bottom: 0; }
  .side-card .row .k { color: var(--muted); }
  .side-card .row .v { font-family: 'Bricolage Grotesque', sans-serif; font-weight: 700; color: var(--ink); }
  .side-card .row .v.bad { color: var(--scarlet); }
  .side-card .row .v.good { color: var(--macaw-blue); }

  .faq { display: flex; flex-direction: column; gap: 14px; }
  .faq details {
    background: white;
    border: 1px solid var(--line);
    border-radius: 6px;
    padding: 18px 22px;
    transition: border-color 0.18s;
  }
  .faq details[open] { border-color: var(--scarlet); }
  .faq summary {
    cursor: pointer;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    font-size: 16px;
    color: var(--ink);
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
  }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary::after {
    content: "+";
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 700;
    color: var(--scarlet);
    font-size: 22px;
    transition: transform 0.18s;
  }
  .faq details[open] summary::after { content: "−"; }
  .faq details p {
    margin-top: 10px;
    font-size: 15px;
    line-height: 1.7;
    color: var(--muted);
  }

  .neighbourhood-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 10px;
    margin-top: 22px;
  }
  .nbhd {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-weight: 600;
    font-size: 13px;
    color: var(--ink);
    background: white;
    border: 1px solid var(--line);
    border-radius: 4px;
    padding: 10px 14px;
    text-align: center;
  }

  .market-pattern { background: var(--ink); color: white; padding: 80px 0; }
  .market-pattern .pattern-head h2 { font-size: 36px; }

  .audit-page-cta {
    background: var(--ink);
    color: white;
    padding: 64px 0;
  }
  .audit-page-cta-inner { max-width: 760px; margin: 0 auto; padding: 0 32px; text-align: center; }
  .audit-page-cta h2 { font-size: 36px; color: white; margin-bottom: 14px; }
  .audit-page-cta p { color: rgba(255,255,255,0.65); font-size: 16px; margin-bottom: 26px; }

  /* ═════════════════════════════════════════════════════════
     RESPONSIVE
  ═════════════════════════════════════════════════════════ */
  @media (max-width: 960px) {
    .nav-links { display: none; }
    .nav .btn.nav-cta { display: none; }
    .menu-toggle { display: flex; }
    .mobile-drawer { display: flex; }
    .audit-form-grid { grid-template-columns: 1fr; }
    .hero-inner { grid-template-columns: 1fr; padding: 56px 24px 36px; gap: 28px; }
    .hero h1 { font-size: 48px; }
    .hero-mark svg { max-width: 240px; margin: 0 auto; }
    .stats-grid { grid-template-columns: 1fr 1fr; }
    .stat { border-bottom: 1px solid rgba(255,255,255,0.08); padding: 20px; }
    .stat:nth-child(2n) { border-right: 0; }
    .stat:nth-child(n+3) { border-bottom: 0; }
    .pattern { padding: 64px 0 72px; }
    .pattern-head h2 { font-size: 34px; }
    .pattern-grid { grid-template-columns: 1fr; gap: 12px; }
    .pillars { padding: 64px 0; }
    .pillars-grid { grid-template-columns: 1fr; }
    .pillars-head h2, .archetypes-head h2, .locations-head h2, .proof-head h2 { font-size: 32px; }
    .archetypes { padding: 64px 0; }
    .archetypes-grid { grid-template-columns: 1fr; }
    .locations { padding: 64px 0; }
    .locations-grid { grid-template-columns: 1fr 1fr; }
    .proof { padding: 64px 0; }
    .proof-row { grid-template-columns: 1fr; }
    .final-cta { padding: 64px 0; }
    .final-cta h2 { font-size: 38px; }
    .footer-grid { grid-template-columns: 1fr 1fr; gap: 28px; }
    .footer-brand { grid-column: 1 / -1; max-width: none; }
    .footer-base { flex-direction: column; gap: 8px; align-items: flex-start; }
    .wrap { padding: 0 24px; }
    .sub-hero { padding: 56px 0 48px; }
    .sub-hero h1 { font-size: 40px; }
    .sub-hero p.lede { font-size: 16px; }
    .section { padding: 56px 0; }
    .section-head h2 { font-size: 28px; }
    .two-col { grid-template-columns: 1fr; gap: 28px; }
    .neighbourhood-grid { grid-template-columns: 1fr 1fr; }
    .market-pattern { padding: 56px 0; }
    .audit-page-cta h2 { font-size: 28px; }
  }